Branding is why.
Why do we exist?
Why should people care?
Why are we different?
Branding is long-term.
What is the company vision?
What can we disrupt in our industry?
What long-term impact will we make?
Branding is macro..
What are our beliefs?
What is our culture?
What is our voice?
Branding defines trajectory.
Where are we going?
Why are we trying to go there?
What is our intention?
Branding builds loyalty.
Why will people connect with our brand?
How can we create brand evangelists?
What impression can lead to inspiration?
Branding creates value.
Who are we speaking to?
What value can we give?
What impact will it make?
Branding is the being.
What is our personality?
What is our purpose?
Who are we here to serve?
Marketing is how.
How do we make progress?
How do we measure things?
How do we get results?
Marketing is short-term.
What will bring immediate results?
What will get our message heard?
What tools will we use to do it?
Marketing is micro.
What tools will we utilize?
How will we break it into steps?
Who will help us on this project?
Marketing defines tactics.
How will we measure success?
What are our deadlines?
What is our spend?
Marketing builds response.
How can we get more engagement?
How can we get better sell-through?
How can we generate leads?
Marketing extracts value.
How many people responded?
how did we increase clicks?
How will this data help us?
Marketing is the doing.
What are the actionable steps?
How long will this project take?
Who is going to drive the project?
