The letters of the RISE logo wave like a flag showing upward motion to communicate the notion of planting one’s flag or setting a goal. The idea of rising-up for our families, our career and our community. The notion that each of us is capable of making an impression and leaving our own mark + legacy.
The 2.5:1 Yin-Yang visual proportions of the letters and their respective relationship to each other emphasize the work required to achieve balance.
Recycled, neutral grey, toned chip-board serves as the backdrop for all print materials. The gesture that the paper has been run through the mill parallels the life of the RISE participants who have persevered and been given a second chance. The imperfections of the paper grin through to further emphasize and characterize the flaws which make us human. Recycled paper represents a new future.
See how you can make a difference in your community. Volunteer, donate or learn more by visiting www.seeusrise.org
